Heigh ho! I just love this Wheaties ad from 1955, featuring Disney’s Seven Dwarfs. The large box was just 21 cents. It was a special Disneyland “Light Up” package, which featured full color painted artwork of Walt’s Magic Kingdom on the back of the box! Each box had a perforated hole in the front, and small holes in the back artwork. Consumers were instructed to insert a 7 watt light bulb into the front hole. Then they could watch the lights glisten through the small cutouts in the Disneyland scenes.
![1955 ad for Wheaties featuring Disney's Seven Dwarfs](http://blog.mouseclubhouse.com/wp-content/uploads/2015/09/wheaties-ad-1955-600x325.jpg)
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