1955 Wheaties ad with Disney’s Seven Dwarfs

Heigh ho! I just love this Wheaties ad from 1955, featuring Disney’s Seven Dwarfs. The large box was just 21 cents. It was a special Disneyland “Light Up” package, which featured full color painted artwork of Walt’s Magic Kingdom on the back of the box! Each box had a perforated hole in the front, and small holes in the back artwork. Consumers were instructed to insert a 7 watt light bulb into the front hole. Then they could watch the lights glisten through the small cutouts in the Disneyland scenes.

1955 ad for Wheaties featuring Disney's Seven Dwarfs
1955 ad for Wheaties featuring Disney’s Seven Dwarfs